Your bag is currently empty.

About the Brand


Helene Morris, the New Zealand-based founder of Lonely, designs “for women who wear lingerie as a love letter to themselves.” Lonely lingerie and swim thoughtfully marries beauty and wearability, with styles that support and flatter a range of body types. The brand is known for its unique approach to body positivity in the Lonely Girls Project, which celebrates individual women all over the world who wear Lonely in their own unique way.



Subscribe to our newsletter for access to new arrivals, the latest from our Journal, and exclusive sales.